A Design Sprint at Lateral View is a 1-week process that lets you compress months of work into days. Innovate and build better products faster at a low risk.
Whether you are building digital products, physical products, business models and strategy or innovation projects the Design Sprint is super robust and lets you solve big challenges fast.
The Design Sprint is a process oriented at solving big product-related problems significantly faster. It’s no longer enough to have a good product, you need to have the right strategy to succeed. Design Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. Don’t invest months of time, invest a week.
The Design Sprint is a 1-week process. On Monday we work together with you to define the challenges, list possible solutions and organize the week. On Tuesday we vote on best solutions and create a storyboard. On Wednesday we build a prototype that looks and feels like a real product. On Thursday we test it with real users, no guesswork. On Friday we prepare a report with clear insights on where to go next.
- Define the challenges.
- Produce a mass of solutions.
- Curate and vote the best solutions.
- Define the prototype with a storyboard.
- Build the prototype.
- Set up the user tests.
- Test the prototype with real users.
- Use feedback from testing to create clear next steps.
The outcome of every Design Sprint is a high-fidelity interactive prototype that feels like a real product and was tested by real users, and clear insights on where to go next.
After the Design Sprint, making decisions will be a lot easier. You’ll have a tangible representation of your product strategy in your hands and real user insights to guide your next steps. You could use a second sprint to iterate and polish the idea or we could use the prototype to work together on design and development.
We started in 2008 as a company that was mainly focused on software development, then we incorporated the design and became a company that develops end-to-end products. Later, we discovered the Design Sprint and specialized on it to build better products faster.