170,000 attendees did not miss this year’s event set across an 8x8 block square area. Llum consisted of approximately 50 light installations, spectacles and transformed spaces, as well as Open Doors at City Hall, museums & cultural centres.
With more than a dozen design & architecture schools involved, students had the opportunity of showcasing their skills and talent in public scenarios. Other studios such as Col.lec, Ferroluar and invited artist Monique Savoie, from the Societé des Arts Technologiques in Montreal were responsible for boosting our senses through interactive lights and 3D immersive experience.
Walking around the neighborhood by night through visual and sound stimuli allowed us to experience a usually deserted part of town in a different light. Installations surprised as intervened buildings and passageways seemed to come our way instead of us walking through them.
Despite being previously hosted by the Ciutat Vella area, the event’s 7th edition had a change in location. This was no coincidence, since the neighborhood of Poblenou, a traditionally industrial and deserted area by the beach, is undergoing big transformations.
Poblenou is the home for 22@ , an innovation hub pushing for the transformation of 200 hectares of land into an “innovative district offering modern spaces for the strategic concentration of intensive knowledge-based activities”.
22@ is working hard for innovative and dynamic companies to coexist with local district ones in a socially and economically driven environment. This can already be seen in the emerging of Art, Design & Advertising studios as well as the fact that successful and growing startups like food delivery startup Glovoand King gaming company are settling down in Barcelona’s own Sillicon Valley.